How can a cupcake be worth $10,000? We asked people to decorate their cupcakes with Jelly Belly jelly beans to find out. With over 50 true-to-life flavors to choose from, the decorating possibilities were endless and so was the fun.
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Body Copy: For a chance at the $10,000 Grand Prize and thousands of instant win prizes, simply decorate any cupcake with Jelly Belly jelly beans and submit a photo of your masterpiece to JBCupcakeChallenge.com.

Jelly Belly
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Jelly Belly

Easter campaign promoting Jelly Belly's Cupcake Contest.

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